Visoko directs 5% of its e-commerce purchases for the year to the Natural Heritage Foundations. For 2022, it was decided to allocate this donation to the Finnish Natural Heritage Foundation's Activist Granny Grandma's Forest.
"Activist Grannies supports the conservation activities of the Natural Heritage Foundation by campaigning for grandma's forest. The aim is to use the funds raised to establish protected granny forests, which, with their stories, inspire more and more people and generations to work long-term for the benefit of our forests. Protected forests provide an important opportunity for recreation and hiking for grannies, grandchildren and anyone interested. As they grow, forests sequester carbon in their trunks and root system and act as a carbon sink. Old primary forests are important carbon stores, maintainers of diverse nature and our common valuable heritage." -Natural Heritage Foundation The image is associated with the campaign.
In Visoko, it is believed that through the manifestation of aesthetics and a deeper connection with nature, a stronger will to protect nature and the climate awakens in humans. Take your grandchildren or child friends to the forest and it will be your best climate action ever. Let the child experience and sense the enchantment of the forest firsthand. Visoko supports generational work.
Visoko's customers can participate in supporting the diverse nature by purchasing the Silence products of the online store. The object is confirmed annually.
Our mission is to help people and companies to improve their well-being through a humane and sustainable corporate culture, nature services and foresight.
A foggy day in the forest at morning
A look back at 2022
The founder of Visoko, Vuokko Isokorpi, sees bright opportunities in the future. Companies need a variety of help in promoting their sustainability work. Legislation supports Visoko's work. From 2023 onwards, the reform of EU legislation and ever-tightening regulations will be a lifeline for all companies to reflect responsibility through documentation and reporting. 99% of unlisted companies lack these measures. Micro and SME companies also need sparring and expert advice. Visoko meets this need. In the Ely development project, the chief consultant of Vision Factory stated that Visoko has already managed to attract positive attention in the market at an early stage and a need that has been realized through real calls for tender. Visoko has started to develop quality and customer experience in the early stages. Visoko also relies on digitalization and the power of collaboration.
The operating environment is challenging, but despite the situations, Visoko has strengthened its competitive position. Although turnover remained low, cooperation channels were increased, the company was developed and its competitiveness was strengthened. Good cooperation has developed with e.g. Hiilipörssi, Vision Factory and Metodix. The entire period of Visoko's existence has been marked by the challenges of the operating environment, first by the pandemic, then by the fears and effects reflected from the war in Ukraine, the rise in energy and prices, and the cyclical downturn. These issues have affected the operating environment of companies and delayed their investment decisions.
Development and cooperation to increase competitiveness
Visoko's ELY development project and customer piloting projects resulted in digital concepts for responsibility, sustainable development and foresight. This pilot phase, which lasted more than a year, ended in September 2022. Throughout its entire operating period, Visoko has invested heavily in developing the quality of services and, through customer pilots, in developing the functionality of its concepts. Strong professionals Vision Factory and Methodix co-developed digital, online consulting concepts. The ELY project ended with good development results, and several companies of different sizes from different industries were involved in the pilot tender rounds.
In 2021, Visoko received Business Finland's Innovation Voucher and, as a result of its development, opened the tranquilpeatland.fi of the website, Visoko's online store and courses in the spring of 2022. This development work continues, for example, in the development of the online store's meditative Silence series products, i.e. various nature trail videos, see here brochure.
The founder of Visoko, Vuokko Isokorpi, is currently surveying the willingness to buy a part or entity of the business. The listing can be found on the Company Exchange. For more information, please ask info@visoko.fi. A responsible and growth-oriented company is suitable as a buyer of the property, and the concepts fit strategically into the service package. The acquiring company will receive all the necessary support during the transition period from the Visoko entrepreneur and, if possible, the continuation of cooperation in an appropriate way according to a separate agreement.
Benefits for the buyer:
– High-quality concepts of responsibility, sustainable development and foresight of the future – Strong sustainability brand – A better competitive position in a growing market – Documented and replicable processes – Increases the potential for international growth
EcoCompass certificate for Visoko 2022
The EcoCompass certificate is proof of the organisation's efforts to achieve its own environmental responsibility. The certificate is granted when the company has built the EcoCompass environmental management system and passed an audit by an independent expert. The audit assesses whether the organisation's environmental responsibility work meets the 10 criteria set by the EcoCompass.
The certificate is a means of verifying the level of environmental responsibility of an organization not only for the organization's partners and customers, but also for its own employees. The EcoCompass certificate is also a valued means of verifying the level of environmental responsibility in various tendering processes. Anu Hakala, EcoCompass auditor, Environmental Specialist, from the Helsinki Metropolitan Area Recycling Centre, says about Visoko's strengths in environmental matters:
"The company's mission is at the core of environmental responsibility work. Vuokko has long and extensive experience and know-how. Despite this, he has the will to learn more and more and be curious about everything new. Vuokko and Visoko operate flexibly and agilely. The world is a better place thanks to Vuokko and Visoko."
STF certificate for Visoko 2022
Visoko started familiarising itself with Visit Finland's STF programme in 2021, with the aim of obtaining an STF certificate. It was preceded by the Stairs of Responsible Tourism, Geopark Ranger training, Lauhanvuori-Hämeenkangas UNESCO Geopark corporate membership and the EcoCompass eco-label. Visit Finland aims to make Finland a leader in sustainable tourism by 2025. This goal is supported by the Sustainable Travel Finland programme. It is a tool for developing responsibility, but also a message to international and domestic tourists that the company operates in accordance with the principles of sustainable and responsible tourism. Visokon Green Care Luontovoima nature services is committed to the principles of sustainable tourism. It directs 5% of its e-commerce sales to charity. In 2022, the project will be the Natural Heritage Foundation.
Visoko's value proposition:
"We are on the side of nature and cherish the principles of sustainable development. According to this principle, we give more to nature than we take from it. We want to leave future generations with nature and habitats as valuable or more valuable than we have received. With its own example, value chains and cooperation, Visoko takes into account the prevention of biodiversity loss. Biodiversity and supporting it are values that Visoko will not compromise on."
Visoko warmly thanks its customers, partners and organizations for all their interactions and the cooperation of the past year.
Nature survives without man, but man can't survive without nature.
The Black Swan has arrived again
It came uninvited, unpredictably, unsolicited – a global Covid-19 virus that spreads in various variants and is potentially the new normal in western countries as well. The situation and controls will be tackled through the actions of governments. The economy will fall first until market rates quickly load up expectations of the future. Some industries benefit, for some the situation is disastrous.
Is this going to be the new normal and which way it's going to go? Are responsibility, humanity and communality increasing in a changed operating environment? The earth's intermediate figure has accelerated to 7.7 billion and we are constantly spending its resources unsustainably. Climate change, the depletion of natural resources and the loss of biodiversity are the greatest global threats of our time. For the above reason, nature and the globe can be considered as important stakeholders for companies. Future generations and nature are now waiting for the debt to be repaid.
Black swans among us
Black swans do not arrive in vain in the lives of people and nations, but always have some important message to bring. In decision-making, the possibility of the appearance of the "Black Swan" is often ignored. The black swan is a metaphor that means a surprising event with a wide impact that was not believed to be possible. Trends breakages are then always big surprises. Our state decision-makers also often act as if black swans did not exist. Black swans are major disasters or other significant and surprising twists that cut the flow to events considered normal. Examples include the collapse of the Soviet Union, the stock market crashes, the spread of the Internet, the attack on the Twin Towers of New York, the tsunami in the Pacific Ocean and now the Covid pandemic are black swans.
Anticipation of the future is the insurance of companies for the future
How can companies prepare for black swans or nasty surprises? By taking out insurance? A private person can take out insurance for a fire. The company's way of putting out fires is a way not only to convince a valuable business, but also to anticipate the future. In addition to research use, the Delfoi future method is suitable as an organizational development tool, which is used, for example, in the strategy work of a company or organisation, in monitoring the operating environment, in anticipating a company or industry, or in participatory decision-making, for example. It enables the company to continuously and systematically strive to improve its operations and anticipate its operating environment.
How to anticipate the future
A study on future foresight has been carried out in Visoko; Strong environmental values and a connection to sustainable business. Learn more about what findings a company can anticipate in its own company, industry, operating environment the following twelve themes and prepare for the future in its operations.
Read more about these themes in the summary of the report:
Environmental responsibility has already become a hygiene factor Big investors point the way for climate change mitigation Certificates as part of the solution Ethical consumption Demographics are changing and competition for able-bodied workers is getting tougher Urbanisation and light pollution are part of environmental challenges Technology blends in with everything Global competitive advantage from sustainability Redefinition of work in the future From the ownership economy to the sharing economy Sustainable well-being indicators Ecosocial civilisation
The study has been carried out for the benefit of companies to mirror their business operations to 2030, taking into account megatrends (Sitra et al).
Will climate change and the protection of nature finally be taken into account? Climate change is real and we are living with its criticality and urgency. They're looking for a nature connection again. Is deepening the nature connection perhaps the key to revising values? The black swan brought a valuable message. Shall we accept it? It's time to get down to business.
Latest comments