Visoko turns two years old

Visoko turns two years old

Our mission is to help people and companies to improve their well-being through a humane and sustainable corporate culture, nature services and foresight. 

A foggy day in the forest at morning

A look back at 2022

The founder of Visoko, Vuokko Isokorpi, sees bright opportunities in the future. Companies need a variety of help in promoting their sustainability work. Legislation supports Visoko's work. From 2023 onwards, the reform of EU legislation and ever-tightening regulations will be a lifeline for all companies to reflect responsibility through documentation and reporting. 99% of unlisted companies lack these measures. Micro and SME companies also need sparring and expert advice. Visoko meets this need. In the Ely development project, the chief consultant of Vision Factory stated that Visoko has already managed to attract positive attention in the market at an early stage and a need that has been realized through real calls for tender. Visoko has started to develop quality and customer experience in the early stages. Visoko also relies on digitalization and the power of collaboration.

The operating environment is challenging, but despite the situations, Visoko has strengthened its competitive position. Although turnover remained low, cooperation channels were increased, the company was developed and its competitiveness was strengthened. Good cooperation has developed with e.g. Hiilipörssi, Vision Factory and Metodix. The entire period of Visoko's existence has been marked by the challenges of the operating environment, first by the pandemic, then by the fears and effects reflected from the war in Ukraine, the rise in energy and prices, and the cyclical downturn. These issues have affected the operating environment of companies and delayed their investment decisions.

Development and cooperation to increase competitiveness

Visoko's ELY development project and customer piloting projects resulted in digital concepts for responsibility, sustainable development and foresight. This pilot phase, which lasted more than a year, ended in September 2022.
Throughout its entire operating period, Visoko has invested heavily in developing the quality of services and, through customer pilots, in developing the functionality of its concepts. Strong professionals Vision Factory and Methodix co-developed digital, online consulting concepts. The ELY project ended with good development results, and several companies of different sizes from different industries were involved in the pilot tender rounds.

In 2021, Visoko received Business Finland's Innovation Voucher and, as a result of its development, opened the of the website, Visoko's online store and courses in the spring of 2022. This development work continues, for example, in the development of the online store's meditative Silence series products, i.e. various nature trail videos, see here brochure.

The founder of Visoko, Vuokko Isokorpi, is currently surveying the willingness to buy a part or entity of the business. The listing can be found on the Company Exchange. For more information, please ask A responsible and growth-oriented company is suitable as a buyer of the property, and the concepts fit strategically into the service package. The acquiring company will receive all the necessary support during the transition period from the Visoko entrepreneur and, if possible, the continuation of cooperation in an appropriate way according to a separate agreement.

Benefits for the buyer:

– High-quality concepts of responsibility, sustainable development and foresight of the future
– Strong sustainability brand
– A better competitive position in a growing market
– Documented and replicable processes
– Increases the potential for international growth

EcoCompass certificate for Visoko 2022

The EcoCompass certificate is proof of the organisation's efforts to achieve its own environmental responsibility. The certificate is granted when the company has built the EcoCompass environmental management system and passed an audit by an independent expert. The audit assesses whether the organisation's environmental responsibility work meets the 10 criteria set by the EcoCompass.

The certificate is a means of verifying the level of environmental responsibility of an organization not only for the organization's partners and customers, but also for its own employees. The EcoCompass certificate is also a valued means of verifying the level of environmental responsibility in various tendering processes. Anu Hakala, EcoCompass auditor, Environmental Specialist, from the Helsinki Metropolitan Area Recycling Centre, says about Visoko's strengths in environmental matters:

"The company's mission is at the core of environmental responsibility work. Vuokko has long and extensive experience and know-how. Despite this, he has the will to learn more and more and be curious about everything new. Vuokko and Visoko operate flexibly and agilely. The world is a better place thanks to Vuokko and Visoko."

STF certificate for Visoko 2022

Visoko started familiarising itself with Visit Finland's STF programme in 2021, with the aim of obtaining an STF certificate. It was preceded by the Stairs of Responsible Tourism, Geopark Ranger training, Lauhanvuori-Hämeenkangas UNESCO Geopark corporate membership and the EcoCompass eco-label. Visit Finland aims to make Finland a leader in sustainable tourism by 2025. This goal is supported by the Sustainable Travel Finland programme. It is a tool for developing responsibility, but also a message to international and domestic tourists that the company operates in accordance with the principles of sustainable and responsible tourism. Visokon Green Care Luontovoima nature services is committed to the principles of sustainable tourism. It directs 5% of its e-commerce sales to charity. In 2022, the project will be the Natural Heritage Foundation.

Visoko's value proposition:

"We are on the side of nature and cherish the principles of sustainable development. According to this principle, we give more to nature than we take from it. We want to leave future generations with nature and habitats as valuable or more valuable than we have received. With its own example, value chains and cooperation, Visoko takes into account the prevention of biodiversity loss. Biodiversity and supporting it are values that Visoko will not compromise on." 

Visoko warmly thanks its customers, partners and organizations for all their interactions and the cooperation of the past year.

Visoko turns two years old

Anticipating the future as a success factor for companies

Foresight is a mandatory part of future success factors in companies and organisations. In anticipation skills, it is especially important to see different possible futures and the ability to understand the paths leading to these futures. Anticipation is about proactiveness, actively taking responsibility for the future, rather than passively following developments. Anticipation allows the organisation to choose from many perspectives the ingredients for its own future and ways to pursue them.

The future is not predetermined and can also be influenced. The best performing companies are prepared for possible events. Proactive companies get more business opportunities and are better at risk management.

Society is undergoing a transformation – foresight is sustainable

If a company operates narrow-mindedly and ignores the change in the world, it will soon be a former company. Companies anticipate future legislation – regulation so that when it comes into force, they will be at least as good as their competitors when it enters into force. However, this is not enough. The situation requires swift action: the pioneering of companies to avoid, reduce, compensate and compensate for their own disadvantages. Nature and the earth are mandatory stakeholders for companies. Companies have a responsibility to act as part of a good society. Megatrends such as globalisation, urbanisation, digitalisation, digitalisation, climate change and resource shortages affect the future of every company, organisation and individual.

Anticipation is proactive preparation for the future of the company

Anticipation is more than just responding to megatrends. It is a useful systematic method and tool for everyday operation. It can be used for strategic planning, risk management and opportunity mapping, but it can also be taken to every level in the organization – part of operations. This is already the case with pioneering companies. Foresight is often associated with megatrends, but it is important to see it as a tool for continuous monitoring of companies, part of the organization's strategic management toolbox.

The operating environment challenges change

The drastic changes in the operating environment in recent years with regard to the effects of the Covid pandemic and the war in Ukraine have forced companies to react to preparedness for changes and to question the effectiveness of old practices. Foresight means looking at a long time horizon. We should therefore be talking about sustainability and tens of years instead of the current quarterly economy.

Anticipating the future is important in order to catch up with the kind of sustainability thinking that the new normal requires. The green transition requires massive changes in society. The change applies to values, new indicators of well-being and sustainability, a change in investment thinking and the consideration of planetary boundaries in all companies' operations. Sustainable investments are completely different from quick gains when focusing on the quarterly result and we need to move from short-sighted thinking to a long-term economic system that takes into account the long-term entity. At the latest, the climate crisis and the loss of nature have taught us that the world's resources are limited.

"Sustainable development means that we leave future generations as many opportunities as we have had, if not more."

– Ismail Serageldin, President of the World Bank

Reasons why it is important for companies to prepare for the future

A proactive and change-oriented company gains competitive advantage and know-how capital. The company gains a competitive advantage as the know-how capital increases. Systematic thinking about the future becomes part of its strategy. Foresight is a critical skill that will be required of every company in the future. A proactive company can see the forest from the trees and better understand the entities and the dimensions between them.

The business is becoming more profitable. The company avoids unnecessary costs. It also enables a better result by preparing for change by systematically anticipating different things, such as customer needs and stakeholder behaviour. When a company takes up future work and systematic foresight, the profitability of the business also increases. Research shows that companies with a foresight mechanism in place in their company are doing better.

The company survives better in a changing world. By anticipating, the company develops future resilience. At the heart of the future resilience is scenario thinking, i.e. constantly perceiving the options and making the best of them a reality. It means the company's ability to survive in a changing operating environment. A proactive company understands that uncertainty and surprises are a normal state rather than an exception. The ability to anticipate provides a basis for the company's continuous renewal. 

Questions are more important than answers

Good questions are more important than answers and questioning is necessary in order to bring about change. The importance of the questions was perhaps also understood by Albert Einstein's mother, Pauline, who used to ask her little boy: "What questions did you ask at school today?" He considered the source of wisdom to be the questioning of questions, not so much the pre-extracted answers.

We need creativity, new thinking and innovation capacity to overcome climate change and curb the ever-accelerating tempo of deforestation. These two threats affect the future of our children and grandchildren perhaps as badly as wars have put a burden on the generational chain. We all create the future with our own choices every moment.

grey lake scenery, foreground with green vegetation and white swamp bites

The author of the article Vuokko Isokorven's enthusiasm for foresight work stems from combining social phenomena and issues and a 25-year career in a financial sector vantage point, in the world of investments. The future work and foresight of companies have been influenced by various sources, including Sirkka Heinonen's futures study. With this article, Visoko wants to encourage people and businesses to anticipate and constantly ask questions about sustainability, and to do their best to bring about change in a sustainable future that takes generations into account.